Now on Spotify Video! When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies. This transformed Young and Profiting into a top-ranked show and led to the launch of YAP Media Network. In this episode, Hala joins Lori Harder on the Girlfriends & Business event to share unbeatable marketing strategies for transforming a podcast into a profitable business.

In this episode, Lori and Hala will discuss:

(00:00 ) Introduction

(02:00 ) Hala's Origin Story and Podcasting Journey

(09:00 ) Podcasting Evolution and Digital Trends

(11:44 ) Video Marketing Strategies and Podcast SEO

(17:08 ) Secrets to Ranking High on Apple Podcasts

(19:36 ) Effective Podcast Monetization Strategies

(23:40 ) Podcast Sponsorships and Marketing Conversions

(27:46 ) Networking and Guest Booking Strategies

(30:38 ) Q&A: Mastering the Business of Podcasting

Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She’s the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur.

Sponsored By:

Airbnb - Find yourself a cohost at airbnb.com/host 

Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING 

Shopify - Start your $1/month trial at Shopify.com/profiting. 

Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting 

Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting. 

DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting 

SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com 

Policy Genius - Secure your family’s future with Policygenius. Head to policygenius.com/profiting 

Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting 

BitDefender - Save 30% on your subscription at bitdefender.com/profiting 

Resources Mentioned:

Hala’s Podcast, Young and Profiting: bit.ly/_YAP-apple 

Hala’s Agency, YAP Media: yapmedia.com   

Earn Your Happy by Lori Harder: bit.ly/EYH-apple 

Active Deals - youngandprofiting.com/deals 

Key YAP Links

Reviews - ratethispodcast.com/yap

YouTube - youtube.com/c/YoungandProfiting

LinkedIn - linkedin.com/in/htaha/

Instagram - instagram.com/yapwithhala/

Social + Podcast Services: yapmedia.com

Transcripts - youngandprofiting.com/episodes-new 

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